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Harvard Study Proves Apple Slows Down old iPhones to Sell Millions of New Models

22 September 2017 Technology


If you were Apple, what tricks would you utilize to increase the sales of your latest product?

If you know corporations, you’d know they use any possible trick they can as a generality to increase their profit: think of how huge a factor it would make in the sale of new iPhones if the old ones became slower.

People have made the anecdotal observation that their Apple products become much slower right before the release of a new model.

Now, a Harvard University study has done what any person with Google Trends could do, and pointed out that Google searches for “iPhone slow” spiked multiple times, just before the release of a new iPhone each time.

The study was performed by student Laura Trucco. The study also compared the results to “Samsung Galaxy slow,” and found that the same spike in searches did not occur before the release of a new Samsung phone.

This isn’t the first time the theory has been put forth. Surprisingly a New York Times writer suggested Apple might configure its new operating systems to only really work properly on new devices.

Writer Catherine Rampell said:

When major innovations remain out of reach, and degrading durability threatens to tick off loyal customers, companies like Apple can still take a cue from the fashion industry.

The public has to get wise to the way corporations generally operate. They hire efficiency experts and people who can maximize the profit made from any product they produce. Not every corporation is the same, but the inherent incentive must be understood, or people will continuously be played by the corporations.

Harvard Study Proves Apple Slows Down old iPhones to Sell Millions of New Models

If you were Apple, what tricks would you utilize to increase the sales of your latest product? If you know corporations, you’d know they use any possible trick they can as a generality to increase their profit: think of how huge a factor it would make in the sale of new iPhones if the old […]

Is Apple deliberately sabotaging old iPhones before a new release?

The study was undertaken by student Laura Trucco at Harvard University It also compared Apple’s results with searches for ‘Samsung Galaxy slow’ Research found that the term was unaffected by Samsung new releases Study has fuelled suggestions Apple engages in ‘planned obsolescence’ Theory states that manufacturers build in a certain lifetime to a product and then it will simply stop working, forcing consumers to buy a new one A new study is backing up long held suspicions that Apple slows down older models of its iPhones to encourage users to buy a new release.


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  • I’ve been saying this since the 3 came out.

    • EarnitYourself

      Absolutely. I started on the 3, then the 4S, now the 7. So yes, I get years out of my phones and only upgrade when I have to, and I can see the speed degradation.
      The other “push” they give you is to come out with an IOS the older phone can’t upgrade to.

      I bought the iPad three months after it was introduced. (I’m not a mall runner).
      I still have it as a backup. Works fine, running iOS 3.NN. No camera on the 1.

  • tardisbabe

    I heard on the news today the iPhone 8 just came out but the iPhone 10 is going to be release date in November. Guess the 9 doesn’t matter?
    Don’t know if this was accurate reporting but I wouldn’t buy one anyway. My cheapie phone works just fine.